Your Accuracy is Our Aim
Our business is to provide a global customer base with state-of-the-art, high quality optical products and systems for defense, law enforcement, homeland security, and recreational purposes.
- We conduct business with the highest standards of ethics; developing a mutual trust with each other, customers, shareholders, suppliers and the community. Integrity is the foundation of everything we do.
- Customer Focus:
- Our customers are the focus of our business. We align all business objectives with the expectations of customers. We build long term customer relationships through superior performance. We are responsive, straight-forward and committed in all dealings with customers.
- We succeed through collaborative efforts directed at achieving common, defined objectives. We share information, cooperate across organizational boundaries, focus on adding value, and earn the trust of our teammates. Our people are empowered to make decisions and initiate change at all levels.
- Continuous Improvement:
- We are committed to improving everything we do. The relentless pursuit of excellence drives our daily activities. We operate in an environment that encourages innovation, creativity, and a bias-for-action. We constantly challenge the status quo and meet our commitments. We develop and achieve demanding goals that are both short and long term.
- Our goal is to be the recognized leader in our marketplace; well-known for innovation, quality, responsiveness and value. We continuously strive to be the standard by which performance is measured. We execute with facts, urgency, and decisiveness.
- We apply original thought, creativity, and sound business judgment to overcome obstacles, meet aggressive goals and improve products and processes. We are committed to technical and market leadership.
- Respect for the Individual:
- We treat people with dignity, fairness and courtesy. We create an inclusive environment that is focused on a common purpose. We continually invest in our people. Diversity in people and perspective is valued. We rigorously select, empower, and grow people who demand the best of themselves and others. We reward performance and initiative.